The cheetah’s future is uncertain due to a variety of threats. The biggest is habitat loss  due to human encroachment. In addition, they often deal with declines in prey and conflicts with humans. There is also high cub mortality due to predation by carnivores like lions and hyenas that are in competition with the cheetah, as well as genetic inbreeding which leads to abnormalities.
Reasons For Hope
The cheetah's future may look dim, but conservationists have been working to lessen the decline in some areas. Similar to Defenders of Wildlife's work with ranchers in the Northern Rockies , in the early 1990's conservationists began educating livestock farmers around Namibia about how to reduce cheetah/livestock interactions and teaching farmers how to avoid conflict through breeding schedules and the use of guard dogs to protect livestock as alternatives to resorting to the rifle.
These efforts, along with stronger enforcement of endangered species and anti-poaching laws and habitat restoration for the cheetah, have resulted in stabilized populations in that country.