The Newest Online Answer to Saving Something Wild

Shop Online and Save Yellowstone's Wolves

(05/27/1999) - Defenders of Wildlife today announced the grand opening of an online shopping village whose proceeds will help save the lives of the wolves of Yellowstone National Park. Through a portal on the Defenders website at, supporters can visit brand name stores such as and At least five percent of all sales will automatically return to Defenders of Wildlife to help support important wildlife programs. This cause-related shopping opportunity has been developed by, a Seattle based e-commerce company.

"The lives of more than three hundred wolves in Yellowstone National Park and central Idaho are at stake," said Rodger Schlickeisen, President of Defenders of Wildlife. "Caring people have asked how they can contribute to the legal fight to protect these magnificent animals. Now through their on-line purchases at popular stores, wildlife enthusiasts can contribute without any additional cost to them."

The American Farm Bureau Federation won a federal court decision to order the removal of all wolves in the Yellowstone and central Idaho ecosystems. The order is tantamount to a death sentence because there is no place for the some 300 wolves and wolf pups to go. Defenders has appealed the decision to the Federal Court of Appeals and will fight all the way to the Supreme Court if necessary.

We are very pleased to be working with Defenders of Wildlife, and to bring their supporters an easy way to directly support efforts to protect wolves and other wildlife just by shopping online," said Jay D. Hair, Executive Vice President of "We will be working together to make this program a success, both for their supporters and for their cause." is a cause-related e-commerce company that helps not-for-profit organizations tap into the year-round revenue potential of the fast-growing online shopping market. Through Defenders’ partnership with, Internet shoppers who access the "Shop For Wildlife" icon can purchase a variety of products from leading online retailers such as, 1-800-FLOWERS,,, and, among others.

Defenders of Wildlife is a national, nonprofit conservation organization with more than 300,000 members and supporters. Defenders’ webpage, has a wide range of information on wolf and other endangered species issues. The “Shop for Wildlife" icon link to is accessible on Defenders’ home page.



Cat Lazaroff, (202) 772-3270