Ads and Public Service Announcements

Protect America's Wildlife (PAW) Act Ads and Video

Watch our latest TV ad in support of the PAW ActOur latest television ad is aimed at stopping aerial hunting of wolves. It ran on network television affiliates in Washington, DC around the date of the 2008 State of the Union address.
Watch the TV ad.

In January 2008, Defenders ran this ad in the Washington Post's Express, a publication with a daily circulation of nearly 206,000.

PAW ad in Washington Post's Express

At the same time, our hard-hitting subway ads at the Capitol South Metro Station had Capitol Hill talking.
See photos from the first day the ads were posted.

Ad for the PAW ActIn September 2007, we published a series of advertisements in Congress Daily, asking representatives to support the PAW Act, which will put an end to aerial hunting of wolves and other animals.
View the PAW Act ads.

Watch our video to find out what aerial hunting is really like.

Short version (2 minutes)
Long version (10 minutes)

Learn more about the PAW Act.

Global Warming Wildlife Survival Act Ads

Congress is getting our message about wildlife needing protection from global warming in this series of ads, which ran in Congress Daily from July 17-30.
See all the Global Warming Wildlife Survival Act ads.


Global Warming Public Service Announcements


Polar BearFrom the North Pole to the South Pole and everywhere in between, our planet is looking at an uncertain future because of global warming.  Check out Defenders PSAs on the threats to Polar Bears and Penguins.

Endangered Species Ads and Public Service Announcements

Happy Birthday America AdSince 1973, the Endangered Species Act has served as a safety net for species on the brink. Thanks to the Act, the bald eagle, the American alligator, the brown pelican, the peregrine falcon, black footed ferrets, California condors, and many other species have had their march toward extinction halted. Check out Defenders' print ads and PSAs lauding the success of this landmark legislation.