Social Media & Web Marketing Associate

Location: Headquaters, Washington, DC
Department: Marketing and Constituent Development
Supervisor: Director of Web Marketing and Digital Acquisition

BASIC SUMMARY:

Defenders of Wildlife is a leading environmental non-profit organization dedicated to the protection of all native animals and plants in their natural communities. The Social Media & Web Marketing Associate is responsible for the management, growth and cultivation of Defenders’ online communities across Defenders’ social networks.  

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Social Media

  • Engage Defenders’ online community across various social media properties, including Facebook, Twitter, Instagram, YouTube, Snapchat and blogs.

  • Write, edit, and publish social media content based on the strategy managed by the Web Content and Social Media Manager.

  • Monitor and moderate comments and conversations from our social community.

  • Respond to member questions and concerns through social media, coordinating with Web Content and Social Media Manager and the Member Services team as necessary.

  • Create weekly and monthly analytics reports tracking key performance indicators (KPI’s) that focus on reach, engagement and other metrics, and use this information to increase overall community engagement.

  • Regularly report back to the Web Content and Social Media Manager on relevant issues, member concerns and trends in the online community. Monitor and present emerging trends aimed at improving engagement.

  • Monitor for brand mentions across all social media, and engage with posts that provide an opportunity to positively impact brand reputation.

  • Identify and engage target groups and individuals on key issues via social media, coordinating with internal stakeholders as necessary.

  • Assist the Web Content and Social Media Manager in training Defenders’ staff in using social media to promote their work and relevant issues. 

  • Assist in creation of graphics and videos for use in online communities.

 

Digital Production

  • Format and publish blog posts.

  • Assist in creation of graphics and videos for use in online communities.

 

Writing & Editing

  • Responsible for identifying source material for promotion via our social media channels that is in line with the overall program strategy. This may include internally sourced content, relevant articles and publications and images.  This position is responsible for ensuring that the full message presented in this content is in line with Defenders’ position and viewpoint.

  • Write and edit web copy, ad copy, blog posts and social media posts as needed.  

 

Acquisition

  • Assist the Director of Web Marketing and Digital Acquisition with providing content to email acquisition vendors such as Care2 and ensuring content is current and in line with Defenders’ position and viewpoint.

  • Help with Google Grant, paid search, Facebook ads and other web marketing initiatives.

 

 

Perform all other duties as assigned under the Director of Web Marketing and Digital Acquisition and in support of our overall Marketing and Online Communications goals.

 

QUALIFICATIONS:

Education:  Bachelor’s (BA/BS) degree or equivalent in marketing, advertising, communications, English or related field.

Experience:  Minimum 2 years of experience in managing social media properties (Facebook and Twitter required) and creating social media content for business, organization, agency or similar.

 

An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above. Selected applicants will be asked to perform a brief social media content creation exercise.

 

Required Qualifications:

  • Strong interpersonal skills

  • Excellent verbal/written communication skills 

  • Strong organizational skills and an ability to manage multiple priorities and changing deadlines

  • 2 years or more experience with social media publishing, monitoring and engagement platforms.

  • Understanding of social media’s correlation to marketing, strategic messaging, public relations and community cultivation

  • Proficient in Photoshop

  • Comfortable working independently and in a team environment

  • Experience with content management systems, particularly WordPress and Drupal, strongly preferred

Desired Qualifications:

  • Passionate and knowledgeable about wildlife, environmental and conservation issues

  • Experience with social media management software such as ActionSprout and Hootsuite

  • Experience with paid social media campaigns

PHYSICAL DEMANDS:

  • While performing the duties of this job, the employee is regularly required to use a computer and communicate with others while doing so.

 

WORK ENVIRONMENT:

  • General office working conditions, the noise level in the work environment is usually quiet.

  • Assist the Director of Web Marketing and Digital Acquisition with providing content to email acquisition vendors such as Care2 and ensuring content is current and in line with Defenders’ position and viewpoint.

  • Help with Google Grant, paid search, Facebook ads and other web marketing initiatives.

HOW TO APPLY

Interested applicants please reference Social Media & Web Marketing Associate position in your subject line and submit a letter of interest, along with your resume and salary history to us via e-mail at: HR@defenders.org 

It is the policy of Defenders of Wildlife to provide equal employment opportunity to all qualified individuals without regard to their race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, family/parental status, or any other characteristic protected by law, in all personnel actions.

All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.